Yoruba - Ashanti is a double-sided lenghtening and volumizing Mascara that strengthens, nourishes and boosts lash volume by up to 100%.
Fortifying mascara Base : White, soft, silky pre-mascara and thicker infused with panthenol that coats your lashes to help your mascara’s wear and boost its effects.
Forifying base is infused with Panthenol, Vitamin E and sunflower seed oil to protect and strengthen your lashes, prepping them for step 2.
Fortifying Base can also be used as a lash-strengthening mask at night.
It is formulated with 90% of NATURAL INGREDIENTS (in compliance with ISO 16128 guidelines)
Lengthening and volumizing Mascara : All-in-one creamy and intense Mascara. It lengthens, thickens and gives volume to lashes without any clumpy effect.
It is long lasting, anti-flaking, smudge proof and suitable for sensitive eyes, contact lense wearers.
Yoruba Masacara is enriched with caring ingredients such as vitamine E that nourishes and protect your lashes. Easy to apply, Yoruba easily glides on lashes and leaves them perfect for up to 24 hours. Yoruba Mascara's formula is 100% Vegan and safe for the environment.
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Yoruba - Ashanti is a double sided lengthening and volumizing Mascara that strengthens, nourishes and boost lash volume by up to 100%. Its 4D effect will give your lashes the dramatic look you’ve been dreaming of.
With or without the primer, your lashes will always be on point!
It is 100% made in Italy, cruelty-free and has a shelf-life of 36 months.
When you buy Yoruba - Ashanti Mascara, you contribute towards empowering women in Africa because 1% of Air Cosmetics’ profits is allocated to the Air Women Foundation (AWF), which funds local businesses for would-be migrant women in sub-Saharan Africa, and thus empowers them to stay in their countries, rather than risk sexual abuse on the journey across the Sahara, en route to Europe.
Inspiration for the name
The Yoruba Kingdom, which dates back to 1000 years BC, in south west Nigeria, is the homeland and cultural epicentre of the Yoruba people. The Yorubas are extremely entrepreneurial, and their culture is rich in music, art and fashion. There are over 50 million Yorubas in Nigeria, Benin, Togo, Ghana, Ivory Coast, Sierra Leone, Brazil, Cuba, Venezuela, Jamaica, the Dominican republic, the US and the UK.
Some renowned Yorubas include the founder of Air Cosmetics, Peter Alfred-Adekeye, Wizkid, Davido, Tiwa Savage, and many more.
The Ashanti Kingdom (also known as Asante) is a West African state that occupied what is now southern Ghana in the 18th and 19th centuries. Of all the kingdoms in Africa, the Ashantis were one of the wealthiest because of their vast gold mines. The kingdom was and is still rich in gold, cocoa and kola nuts.
Fortifying base : Aqua/water, Kaolin, Stearic acid, Glyceryl stearate, Ricinus communis seed oil/Ricinus communis (Castor) seed oil, Copernicia cerifera cera/Copernicia cerifera (Carnauba) wax, Polyvinyl alcohol, Propylene glycol, Beeswax, Glyceryl hydrogenated rosinate, Candelilla cera/Euphorbia cerifera (Candelilla) wax, PVP, Ethylhexylglycerin, Phenoxyethanol, Sodium dehydroacetate, Hydrogenated castor oil, Hydroxyethylcellulose, Panthenol, Tocopherol, Tocopheryl acetate, Sodium hydroxide, Sodium stearate, Octyldecanol, Hydrogenated coco-glycerides, Helianthus annuus seed extract/Helianthus annuus (Sunflower) seed extract.
Mascara : Aqua/water,CI 77499/iron oxides, Stearic acid,Glyceryl stearate, Ricinus communis seed oil/Ricinus communis (Castor) seed oil, Copernicia cerifera cera/Copernicia cerifera (Carnauba) wax, Candelilla cera/Euphorbia cerifera (Candelilla) wax, Polyvinyl alcohol, Propylene glycol, Glyceryl hydrogenated rosinate, Ethylhexylglycerin, Panthenol, Phenoxyethanol, Cera microcristallina/Microcrystalline wax, Sodium dehydroacetate, Hydrogenated castor oil, Hydroxyethylcellulose, Sodium hydroxide, Sodium stearate, Parfum/Fragrance, Tocopheryl acetate