AIR Cosmetics Paris, a subsidiary of AIR World, was founded by British-Nigerian serial technology entrepreneur and consumer advocate - Peter Alfred-Adekeye in 2018 with the mission of developing affordable, ultra-high quality, luxury beauty products for the underserved 1 Billion women of colour in Africa and the diaspora.
Peter is also the founder and chief technology architect of the Multiven Open Marketplace (MOM), the world’s first blockchain-based marketplace for the global €4 Trillion Information Technology Industry that will enable everybody to buy and sell smartphones, computers, servers etc. on a peer-to-peer basis, with no intermediaries, powered solely by smart contracts, with the Multicoin (MTCN) as the medium-of-exchange.
Prior to founding Multiven and Air World, Peter was the technical Leader at Cisco Systems in Silicon Valley, responsible for maintaining the integrity of IOS, the software that runs 75% of the world's Internet networks.
Peter holds a BSc degree in engineering from University of Ife in Nigeria and has completed executive education in leadership from Stanford University in California. He is a member of ENISA, the European Commission organisation tasked with formulating policies to secure the EU’s cyberspace.
Physical appearance is an essential component of self-confidence. Therefore, when you look good, you feel good.
Unlike men, women across the world face tremendous pressure to look beautiful daily. This feeling has intensified with social media causing everyone to want to look and feel as good as the celebrities and beauty vloggers and bloggers they see online.
In Europe, North America and Asia, high quality beauty products are readily available for lighter skin shades but sadly, unaffordable for majority of women seeking darker shades, causing some women to resort to counterfeit products that expose them to long-term health risks.
African women have skin and hair texture that most products do not cater for today. Despite the fact that as of 2018, there are 679 different shades of foundation (source Nielsen), it is still difficult for women of colour to find their product skin shades.
And when they do find it, it is usually overpriced for their modest budget, especially in sub-Saharan Africa where the median monthly income per inhabitant is $417 or $14 per day (source: World Bank, 2017).
Like the Air we breathe, our goal at AIR Cosmetics is to create a range of ultra-high quality luxury makeup collection, that is 100% made in France and Italy, cruelty-free, affordable and globally accessible to all women of colour, be they in Timbuktu, the Banlieues of Paris or Brooklyn.
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